Top Markets of Vietnam: Saigon Square

By on June 16, 2010 • Topics: Travel

Credit: Angie Torres on Flckr

Saigon Square in District 1 of Saigon

Today we continue our tour of Vietnamese markets with Saigon Square. The mecca of fashion boutiques and designer knock-offs, Saigon Square is a located in District 1 between Ben Thanh market and the Saigon Opera House. It used to be located near the embassy on Le Duan street, and many websites and tourist maps still list its location there, but it’s now open from 9-9 daily on Nam Ky Khoi Nghia.

A well known ”Russina market”, Saigon Square is the one-hop stop for Saigonese looking for a shopping fix. The sprawling complex has almost everything the modern Vietnamese or expat needs to live in relative luxury in Vietnam from jewelry and watches to bags and jeans. Several stores near the main entrance even offer “ipods.”

Like most places in Vietnam, Saigon Square is roughly divided into sections each offering a specific type of good. Outside the main entrance are the shoe vendors and other miscellaneous shops. The recently-added South wing is full of bag shops and a few shirt vendors. The main complex, meanwhile, is divided into two floors with a mixture of vendors, though the top floor focuses more on clothing.

Standard Vietnam bargaining rules apply and you can expect to be overcharged here, though perhaps not as badly as in Ben Thanh market. The vendors seem much more reasonable however–perhaps a function of the slightly less touristy nature of the market–and great bargains can still be had.

Whether you’re in a shopping mood or not, however, Saigon Square is worth a visit just for the experience. Crowded and bustling, Saigon Square has the claustrophobic yet energetic feel of Ben Thanh market and a hundred other Vietnamese markets. But the sleek, bright complex with giant Japanese air conditioning machines blasting from every gives it the feel of budding modern shopping mall. An amalgam of old and new, Saigon Square is in many ways a bridge between traditional and modern Vietnam.

So next time you’re in Saigon, take a cab to Saigon Square, grab some sugarcane drinks at the food shop next door, and get a taste of a market unlike any other in Vietnam!

The Author:

Phong is currently a J.D. Candidate at the UC Berkeley Boalt Hall School of Law. Previously, Phong worked in Vietnam at Baker & McKenzie, LLP in Saigon, working in a variety of areas from WTO law to Banking & Finance.

  • Stephen

    Don’t Blink, things change overnight.
    Saigon Square has moved on yet again. It was one of my favorite spots back in it’s heyday on HaiBaTrong, the Intercontinental has taken it’s place now. Many vendors were shed in the move to locale #2 in the article. But now it’s gone to TonDucThang facing the BeSon Shipyard & mouth of the expressway.

    What makes it especially curious now, is an apparent “no-touting” rule. One can stroll along the shops -quietly- while the staff speak to you with their eyes, zipped lips. The ever annoying “Mister mister”, “what u want?” “I have Polo” are passe. So is the playbook of orchestrated maneuvers designed to halt your advance while waving merchadise, or better yet getting it in your hands. It feels quite odd now, I miss not being able to bitch about it,

    With each move, vendors have been lost, sadly mostly those with the great deals. Vendors complained rents kept rising while space was shrinking. While the new digs are more modern, well lit, and comfortable; the myriad of retail-cubicles has become all the more indistinguishable. The bulk of the complex is designer (inspired) ready to wear, with the requisite electonic gadgetry, DVD’s, and souvenir/gifts.

    The An Dong Market, with old and new, side-by-side gets so little press, but is still flourishing, The trademark – decrepit old escalator still doesn’t work, the basement foodcourt is still packed. This is still a genuine neighborhood market cobwebs and all. The Ben Thanh’s may have the same appearance, but it’s evolved into a tourist spectacle.