Video Mondays: Vietnam Moto Beep Beep

As we’ve written about in the past, as a number Vietnamese people move from barely-getting-by to money-to-spare status,  one of the first areas they’re likely to pour their extra money into is the automobile industry. This can mean anything from upgrading from a motorbike to a car, or embellishing the modes of transportation they already have. “Vietnam Moto Beep Beep” by Rob Tinworth is a beautifully shot documentary offering a glimpse into this emerging consumer market in Vietnam (focusing particularly on Ha Noi) and how automobiles have come to be an extension of the people who steer them.

Here’s how Rob describes his film:

With Hanoi’s economy booming, its residents find themselves with cash to spare. One of the first things they’re doing is customising their motos with colour, decals & seat covers from Louis Vuitton to Hello Kitty.
This story emerged from 4 weeks of walking the streets of Hanoi with a 5D and a backpack of gear.

Read more about some of the challenges of working this way here: tinyurl.com/?3ghmo7o

Vietnam Moto Beep Beep from Rob Tinworth on Vimeo.