This is a guest post by Joe Wheller and Lukas Mira. Joe Wheller is Managing Director of Cimigo Vietnam, a consumer research company in Saigon. Mr. Wheller is a frequent contributor to the brand and communications landscape of Vietnam. He is keen to get the voice of the Vietnamese consumer heard and for people to recognize the opportunities that Vietnam presents as it emerges on to the global stage.
Within the space of just a few years, the communication landscape in Vietnam has totally changed. Figures from the Ministry of Information & Communications show that internet penetration has grown from 4% in 2003 to 31% in 2010. There are more people online in Vietnam than Thailand or Malaysia.
Until now the Vietnamese “netcitizen” has been stereotyped as a youth who is heavily into online gaming. However, this latest study from Cimigo Vietnam, a market research company, challenges those preconceptions.
Whilst it is true that 95% of 15-24 year old urban Vietnamese are online, the profile of an internet user is dramatically changing. Two-thirds of 25-34 year olds and one-third of 35-49 year olds are now regularly online. And for marketers interested in spending-power, it is worth noting that 72% of Social Economic Class (SEC) A and 63% of SEC B are engaged with the internet.
Information, entertainment, and social connection are the drivers of online activity: 80% listen to music regularly and two-in-three have downloaded music; nearly 40% of internet users are members of a social-network and 20% have kept a blog; 73% say that the internet helps them find out about new products and brands.
There has been considerable growth in online shopping and now 27% of urban Vietnamese internet users access the internet by their mobile phone.
With the rise of internet usage across ages and wealth, significant usage of mobile internet, and with the obvious thirst for news, expression, and entertainment, the question that needs to be asked is whether the marketing community of Vietnam is ready to take advantage of these new opportunities.
It has experienced considerable growth in online shopping is now 27% in Vietnam’s urban Internet users to access Internet through their mobile phones.ListenRead phonetically
casino online
So, uh, what are the challenges that marketers facing?
And how often is ‘regularly’? Is it really ‘often often’ or ‘really often often,’ now and then, here and there? Or, casually, intermittently, persistently, once a day, once a week, once a month, once every 6 months, or once every 10 years?
You get the point.
Exactly wang. This so poorly done
It is a good that Vietnam’s Booming Netcitizens challenge the marketing community to adapt. I believing strongly that they get success in their challenge.
Tablepads
i do not know how many people access Internet on mobile phones at Vietnam. It is fact that mostof people like to access Internet on PC than mobile phones.