Chipotle thinks so. Last month, Denver-based Chipotle Mexican Grill Inc. opened a new restaurant concept called ShopHouse Southeast Asian Kitchen in Washington D.C.’s DuPont Circle. Inspired by cuisines from Thailand, Malaysia, and Vietnam, ShopHouse serves up bánh mì, noodle bowls, and rice bowls using the “Chipotle model,” where customers move along a cafeteria-style line … [Read more...] about Is Bánh Mì the New Burrito?
Business & Tech
Business Bits: Gap in Vietnam; The Government’s Attempts at Keeping the Communist Spirit Alive
Next up: Gap Inc. And the corporations keep on coming in. A couple of weeks ago, VTP posted news about foreign and multinational companies trying to carve a spot for themselves in Vietnam. There was Starbucks hoping to wedge its way into the coffee consumption market; Nestle expanding its factories; and KFC hoping to go from fast fried chicken joint to classy poulet spot. … [Read more...] about Business Bits: Gap in Vietnam; The Government’s Attempts at Keeping the Communist Spirit Alive
Healthcare – The Next Booming Vietnamese Market
For many years, healthcare in Vietnam was closely regulated by the Vietnamese government. However, ever since the country opened up to privatization, the health care industry has become an area of interest to foreign investors. Demand for better healthcare services from a Vietnamese population of increased wealth is driving this foreign health investment, and there are many … [Read more...] about Healthcare – The Next Booming Vietnamese Market
Food Iconography: KFC, A Sign of Affluence in Vietnam?
Since Vietnam opened itself up to international investment, more multinational companies have begun setting up franchise branches in Vietnam. For many of these long established multinationals, venturing into new markets doesn't just mean opening up more shops--it also presents an opportunity to revitalize an old brand or re-envision a new legacy under a familiar name. Case … [Read more...] about Food Iconography: KFC, A Sign of Affluence in Vietnam?
More Multinationals in Vietnam: Nestle Invests $270 Million to Build New Coffee Factory
Hold up Starbucks, the Swiss want in too. Familiar food and drink maker Nestle just announced that it’s pouring $270 million into building another coffee factory in Vietnam. According to the Wall Street Journal, the factory will be built in Dong Nai province, in southeast Vietnam. Nestle plans to source most of its beans from local farmers in a measure to cut cost, engage the … [Read more...] about More Multinationals in Vietnam: Nestle Invests $270 Million to Build New Coffee Factory