According to the May 2011 issue of Inc. Magazine:
It used to be that if you wanted to make a difference, you joined a nonprofit. And if you wanted to make money, you launched a business. These days, it’s not so simple. More nonprofits are being run like fast-growth start-ups. And more traditional companies are being built around social missions.
And, if GREEN is added to the mix, then one would have a “triple-bottom-line” establishment. There is, of course, an entire spectrum ranging from nonprofits with earned income to B corporations to hybrid models.
Goodjoe, for example, is “a community-based T-shirt company with a passion for doing good.” They have generously teamed up with OneVietnam Network (OVN) to support OVN’s causes. Here is the gist:
1. Visit http://www.goodjoe.com/
2. Select your favorite design(s) for yourself and/or as gift(s) to your loved ones
3. Enter GJLIKESOVN at checkout
4. Buyers in the United States will receive FREE shipping while international buyers will receive a FREE TOTE BAG
5. 25% of proceeds will be donated to OneVietnam!
How many other Vietnamese-owned businesses with a community-cause can you name?