Yes, really. The Vietnamese straw hat is selling for $15 online at American Apparel under “Conical Asian Hat.” For those of you not familiar with American Apparel, they are an clothing company based in LA with a decidedly “hipster” brand. They cater to the 20’s to 30’s crowd.
Forbes wrote about the new item being in American Apparel’s store. Apparently the hat has been in and out of fashion since the 1940’s. It became especially popular after World War 2 when Christian Dior introduced it in his new line.
What do you think: Great way to spread Vietnamese culture or an instance of the West exoticizing Asian culture?
The Hat: American Apparel Conical Hat